*** Please note that we will only be accessible from the Seven Springs direction during the week commencing Monday 24th January, due to Council work closing the road in the other direction. Once work passes our entrance, access will only be from the A40 direction. We will update this notice and our social media when this happens ***


Hot food and drinks available on Fridays, Saturdays and Competition/Open Days

The Team

Adam Bromfield

Adam joined the company as a director in August 2016 on completion of the merger between Ian Coley Sporting and Roxton Bailey Robinson. He has spent 14 years with Roxtons and previously spent nine years working for Holland & Holland, both in London and New York. He was born and brought up in Hong Kong , schooled in the UK and is a graduate from the Royal Agricultural College, Cirencester.
He is passionate about the countryside, fishing, shooting and stalking. Adam travels extensively around the UK, within Europe and Southern Africa with shoot parties, and leads on our shooting trips in Spain and Africa. He has a wealth of experience of bird shooting around the world and has organised and hosted shooting parties on estates throughout the UK as well as in Spain, South Africa, Czech Republic, Hungary, Morocco, Zimbabwe, Zambia, Uruguay, New Zealand and Argentina.


Paul Lilly

Gun Room Manager

Alex Porter

Assistant Gun Room Manager

Alex takes most of the lovely images you will see on our website and in our marketing, as well as assisting with sales in the Gun Room. He also accompanies clients to document shoot days with the Ian Coley Sporting Agency. When Alex is not shooting behind the camera, he enjoys shooting DTL, Skeet and Sporting. He has a Level 3 Diploma in Photography.

Haydn Coley

Gun Room Sales Advisor

Rupert Preston

Gun Room Sales Advisor

Steve Lilly

Gun Room Sales Advisor


Matt Davis

Shooting School Manager

Joined the Ian Coley Team: 2010
LANTRA & APSI Qualified Coach & Gun Fitter, Matt is also a Junior County DTL champion and County Sporting Team Member.

Matt Jones

Shooting School Instructor

Matt graduated from Hartpury College with a qualification in Game Keeping. He is a LANTRA qualified shotgun coach.
Awards 2016 County Champion - Universal Trench | 2016 Junior Champion - ABT | 2017 Runner Up - DTL | 2017 Third - Universal Trench | 2017 Third - Olympic Trap | 2018 Runner Up - Universal Trench | 2018 Third - ABT

Steven Beames

Richard Hayden



Philip Wolstenholme

Shooting Co-ordinator

Philip grew up on his family farm in Hampshire and has been lucky enough to enjoy all manner of field sports from an early age. Before joining Ian Coley Sporting in 2019, Philip worked on some of the finest estates in Wales and on Exmoor. During this time he was heavily involved in all aspects of game rearing and shooting, from egg to peg so to speak, with emphasis on efficiency and delivering a quality experience for visiting Guns. He has also run a small private shoot in Hampshire for a number of years and has worked on reserves in Tanzania and Kenya. Philip is a passionate countryman and when not at work, you’ll find him having a busman’s holiday, with gun or rod in hand.


Annwen Joffe

Marketing Manager

Annwen joined Ian Coley Sporting in 2014 having spent 10 years running her own business in Australia and then the UK. A Cambridge University graduate, she also holds an MBA with a specialisation in Marketing Management. Annwen grew up in rural East Anglia, where she was first introduced to shooting.

Georgie Martin

Events and Marketing Assistant

Georgie grew up in rural East Anglia into a farming background so has always enjoyed her days out beating on the family farm, which is also where her love for dogs began. Georgie moved to Gloucester in 2017 to study Event Management at The University of Gloucestershire in in which she achieved a 1st Class Honours before beginning her journey at Ian Coley Sporting in 2021 as the Events and Marketing Assistant.

Suzanne Harris

Finance Assistant

Suzanne has been working in finance and accounting since 2000. She started at Ian Coley Sporting in 2017 as a freelance Finance Assistant, but has since joined the team on a permanent basis. Suzanne enjoys the outdoors especially when her trusted Fox Red Labrador Willow is by her side.

Chris Grierson

Stock Control

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