Adam Bromfield
Managing Director
Adam joined the company as a director in August 2016 on completion of the merger between Ian Coley Sporting and Roxton Bailey Robinson. He has spent 14 years with Roxtons and previously spent nine years working for Holland & Holland, both in London and New York. He was born and brought up in Hong Kong , schooled in the UK and is a graduate from the Royal Agricultural College, Cirencester.
He is passionate about the countryside, fishing, shooting and stalking. Adam travels extensively around the UK, within Europe and Southern Africa with shoot parties, and leads on our shooting trips in Spain and Africa. He has a wealth of experience of bird shooting around the world and has organised and hosted shooting parties on estates throughout the UK as well as in Spain, South Africa, Czech Republic, Hungary, Morocco, Zimbabwe, Zambia, Uruguay, New Zealand and Argentina. Close
Josh Billington
Shooting Ground Manager
Originally from Wiltshire, Josh moved to Gloucestershire to join the team at Ian Coley Shooting. With a lifelong career in the shooting industry, he brings a wealth of experience and a strong passion for outdoor pursuits and fieldsports.
Josh actively competes in registered English Sporting and Super Sporting events. He is also currently training his Fox Red Labrador, Enzo, while his Cocker Spaniel, Buster, prefers to supervise from the sidelines.
Although he prefers not to mention it, Josh was named CPSA Course Setter of the Year - seemingly he can please clay shooters on the odd occasion! Close
Lorna Billington
Marketing Manager
Lorna joined Coley’s in March 2023, initially working in the Gunroom before stepping into her current role as Marketing Manager. With a background in law, she has found her passion in the shooting industry and is excited to grow her career at Coley’s.
An active competitor in English Sporting and Super Sporting, Lorna is steadily climbing the ranks. Outside of work, she and Josh enjoy time with their two dogs, Enzo and Buster, who are regulars around the ground.
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Alex Porter
Gun Room Manager
Alex is the Gunroom Manager at Ian Coley Shooting, overseeing all aspects of gun sales and customer service. He is also the creative eye behind many of the stunning images featured on our website and in our marketing materials.
In addition to his work in the Gunroom, Alex accompanies clients on shoot days with the Ian Coley Sporting Agency, capturing memorable moments in the field.
When not behind the camera, Alex enjoys shooting DTL, Skeet, and Sporting. He also holds a Level 3 Diploma in Photography. Close
Steve Lilly
Assistant Gun Room Manager
Steve joined Ian Coley Sporting in 2021 and now serves as our Assistant Gunroom Manager and in-house Gun Fitter. With a LANTRA qualification in Shotgun Coaching and a background in electrical engineering, he’s got both precision and personality in equal measure.
Originally from Worcestershire, Steve brings a friendly face and a wealth of knowledge to the Gunroom. When he’s not fitting guns or helping customers, you’ll likely find him shooting ABT or Universal Trench—or enjoying a peaceful day by the water with a fishing rod in hand. Close
David Jones
Gun Room Sales Adviser
David spent 28 years living in Dorset before relocating to his native town of Worcester, he has previously worked as a countryside Ranger and enjoys many shooting disciplines.
In his spare time David enjoys deer stalking, fly fishing and training his Cocker Spaniel called Otto. Close
Katherine Powell
Gun Room & Country Clothing Assistant
With a background rooted in the shooting industry, Katherine brings a wealth of experience and enthusiasm to her role in the Gunroom and Country Clothing department. Having worked at clay shooting grounds and served as an underkeeper at the Eastridge Estate, she’s passionate about all aspects of country sports and countryside living.
Katherine is your go-to for advice on top shooting brands – she’s a big fan of Schoffel, Holland Cooper, Krieghoff, and Perazzi, and loves helping customers find the best kit, whether they’re seasoned shots or just starting out.
Outside of work, Katherine is kept on her toes by her energetic springer spaniel, Cedar, who’s as wild as she is cute. Close
Molly Burton
Gun Room & Country Clothing Assistant
Molly is the newest member of the Gun Shop team, known for her friendly and approachable nature.
She studied Countryside Management and Gamekeeping at Hartpury College and brings hands-on experience from her work at Stowell Park, where she supports everything from rearing to hosting shoot days.
Molly enjoys connecting with customers and has a particular fondness for Beretta shotguns and Schoffel clothing, reflecting her passion for the countryside lifestyle. Close
Jane Easton
Cafe Manager
Jane brings a wonderful blend of hospitality experience, creativity and genuine warmth to her role as Café Manager. With many years spent working in hospitality, she thrives on meeting people and embraces everything that comes with running a busy, welcoming café.
A qualified RHS garden designer and Interflora‑trained florist, Jane has a natural eye for detail and a love of creating beautiful, inviting spaces. Outside of work, she enjoys coastal walking, holistic practices, paddle boarding, live music, and taking trips away with her husband Si and their dog Bertie in their campervan. Close
Matt Woodruffe
Senior Shooting Instructor
Matt first started shooting at 7 years old with his Grandad on the family farm in Surrey and he couldn’t get enough of it, he's been addicted ever since
Matt joined the team in 2023 after already have a great relationship with the team at Coleys from previously instructing and refereeing.
Outside of work Matt enjoys fly fishing and competing national and local Sporting Competitions. Close
Jake Amphlett
Groundsman
Jake is a key member of the grounds team at Ian Coley Shooting and lives locally in Northleach. With a background in tree surgery, he’s well accustomed to working outdoors and enjoys the variety the role offers.
A father of four, Jake keeps busy both on and off the ground. He has a growing interest in clay shooting and is looking forward to spending more time exploring the sport. Close
Imogen Hawkins
Shooting School Receptionist
Imogen grew up in Cheltenham but has recently moved back to town after spending the last few years down by the Cornwall coast. She loves being outdoors especially hiking & camping and has previously completed The West Highland Way. Close
Bethany Taylor
Shooting School Receptionist
Beth has recently joined us at Ian Coley Sporting and is another friendly face that greets you at Ian Coley Sporting, supporting Immy and the Events team to ensure everything runs smoothly behind the scenes. New to the shooting industry, Beth brings fresh enthusiasm and a love for learning to her role, quickly becoming a valued part of the team.
An animal lover through and through, Beth’s home life is just as lively as her workday – she keeps goats, horses, and a one-eyed tortoise named Winky. When she’s not busy at work, she is rather partial to a good glass (or bottle) of wine - and yes, Beth always shares of course! Close
Sophie Wilcock
Events Manager
Born and raised in Cheltenham, Sophie has joined us to look after the exciting Events side of our business.
Sophie brings a wealth of hospitality and events experience to our team, honed most recently through her years at the Cheltenham Racecourse. Sophie also worked for many years in the cheese industry – and can still impress with her knowledge of dairy!
Known for her meticulous planning and personable approach, Sophie ensures every event - whether a small gathering of 15 or a celebration for 50 - is organised with professionalism and attention to detail. Close
Suzanne Harris
Finance Assistant
Suzanne has been working in finance and accounting since 2000. She started at Ian Coley Sporting in 2017 as a freelance Finance Assistant, but has since joined the team on a permanent basis.
Suzanne enjoys the outdoors especially when her trusted Fox Red Labradors Willow and Delilah are by her side. Close
Chris Grierson
Stock Control
Chris joined the team in April 2021 to manage Stock Control and maintain the Ian Coley Country online shop.
His roots derive from Kingston Upon Thames where he achieved a Second-Class Honours in Business Management from Kingston University in 2009 as well as an in-depth knowledge of the local pizzeria’s which he has now sadly forgotten. Close
Rupert Edgedale
Shooting Consultant
Rupert grew up in Oxfordshire and from a young age he has been a passionate countryman enjoying all manners of fieldsports. Particularly spending holidays off school and more latterly work, shooting & hunting with the VWH.
After graduating from the Royal Agricultural University, Cirencester, Rupert has spent his time working in farming and hosting shoot days on an estate in Herefordshire. He has also been running a family shoot in Oxfordshire for a number of years and has worked on stations in Australia. Rupert co-ordinates Roxtons Roving Syndicate Days, as well as shooting trips to South America. Close
Rosie Cowell
Shooting Co-ordinator
Rosie has always been passionate about the countryside, growing up on a farm in the Warwickshire hills she was riding before she could walk and could often be found helping out on the farm shoot.
Having graduated from The Royal Agricultural College, Rosie worked in the events industry, organising a vast range of events from premier corporate meetings for Multi-National firms to International Horse Trials.
Away from the office Rosie will be found hunting with the VWH, where she is Hon. Secretary, organising social occasions or during the warmer months sailing on the Isle of Wight. Close
