Building Better B2B Relationships through Experiential Marketing

In today's competitive market it is more important than ever to have good client relationships.

It is 6-7 times more expensive for businesses to attract new clients than to encourage repeat business. So how do you improve relationships with your clients and retain their custom?

One way to increase repeat business is through experiential or event marketing – which directly engages clients with your brand.

How we can help

Clay Shooting is a fantastic way to build relationships with clients and ensure that they feel valued. Just the right mix of fun and competition, and accessible to all, regardless of whether they have shot before or not.

So, what benefits does an event offer you and your clients?


Clay shooting provides a central point to the event; some common ground for everyone, and the activity lends itself to help conversation flow. The event generates opportunity for personal interaction, and herein lies its value – at the end of the day, people do business with people and this is a unique source of competitive advantage for your business, something that will differentiate you from your competitors. According to research, nearly 75% of attendees have an improved perception of a company, brand, product or service following an event.


The format of a typical clay shooting event allows clients time to interact and network with each other. With so much information now available, peers have gained greater influence in the buying process, with decision-makers turning to professional networks for advice. Research has found that word-of-mouth recommendations from peers influence over 90% of all B2B buying decisions.


Hosting an event also provides a great opportunity for social media engagement – both with your clients and also a wider audience. We have over 15,000 followers on our own social media channels, so can lend support in this area if you wish. With 3 out of 4 B2B buyers engaging with peers on social media about buying decisions, this is a great way of building brand awareness.


In a world where experiences are increasingly valued over physical goods, clay shooting makes for a really memorable experience. With 8 out of 10 people who take part in an experiential marketing event passing on their experience to someone else, this is an opportunity not to be missed.

All our corporate events include:

  • dedicated Events Manager to ensure your event runs smoothly
  • professional tuition from our fully qualified, friendly instructors
  • gun hire, clays and cartridges and all safety equipment
  • tea, coffee and soft drinks
  • exclusive use of our permanent, heated marquee
  • public liability insurance
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