British Game Alliance & Country Food Trust
The establishment of the British Game Alliance (BGA) has been an incredibly positive development. The BGA affords shoots of all sizes; game dealers and the general public a stamp of assurance that their game has been produced to the highest standard. As a result of all your donations, Ian Coley Sporting and our sister company Roxtons raised a staggering £43,000 in aid of the BGA.
Along with the British Game Alliance, we also continue to support the Country Food Trust, which continues in its mission to use surplus game to feed people who are struggling to afford food for themselves and their families.
We also enjoyed taking part in the Glorious Grouse Run with the Lucky Onion Group and the Wheatsheaf Pub in Northleach. Grouse shot on the morning of Monday 13th August were whisked back down to Gloucestershire, before being prepared for a full house that evening. This is a great example of how the wider community can enjoy fresh, healthy and seasonal game, produced in Britain.
Most shoots are now serving game for elevenses and lunch which is great to see and long overdue, with rich game casseroles or pheasant goujons often appearing on the menu. The release of publications such as Talking Game inspires readers to view game as a more day-to-day ingredient instead of just Sunday lunch!
As demand for shooting continues, inevitably so will the amount of shot game entering the food chain which we all have a responsibility to consume, promote and enjoy. With shooting in the spotlight, the promotion of game as a sustainable source of food, with associated conservational and economical benefits is of great importance to the future of our sport.